![]() Their involvement led to a social media hype around the product, which was followed by demand from school-age children, particularly teenage boys. On January 4, 2022, YouTubers Logan Paul and KSI -with collectively more than 40 million YouTube subscribers and millions of followers on other platforms -announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration. See also: Influencer marketing and Hype (marketing) Prime Energy flavors include Blue Raspberry, Ice Pop, Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch. Prime Energy shares several flavors with its sports drink counterpart. The energy drink, which was launched in 2023, contains 200 mg of caffeine. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. ![]() It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. The sports drinks, described by the manufacturer as "hydration drinks", are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. The Prime labeling is used on energy drinks, sports drinks, and drink mixes. In the United Kingdom, where the product was launched in June 2022, it was originally shipped from the United States, and is now manufactured by Refresco. Prime Hydration, LLC is affiliated with Congo Brands, co-owned by American businessmen Max Clemons and Trey Steiger. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. ![]() Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. It was also promoted through mainstream sports sponsorship deals. ![]() The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined. The range is promoted by YouTubers and internet personalities Logan Paul and KSI. What should I swing now? Most elite high school and college players are swinging either the Easton ADV BBCOR, Easton Maxum BBCOR, or the Marucci Cat 8 BBCOR bat (for college play you’ll need a Marucci Cat 8 Black since all white barrels are no longer legal in college).Prime (stylized as PRIME) is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. High school did just ban the META BBCOR.īan currently only applies to 33/30 META BBCOR. High school generally follows college in banned bat situations, however, the bat is now illegal in all high school and college play in the USA. No word yet on if the red 2019 Meta Prime BBCOR will now come under scrutiny, as it has a reputation for performing even better than the now illegal blue 2020 Meta BBCOR did. The bat lab that tests these bats is constantly testing new and old bats, so if any more sizes/models of Louisville Slugger are affected we will be sure to let you know. NCAA has decertified the bat for college play (high school has since followed suit), and the META is no longer on the list of approved bats for NFHS which also governs the high school game. There is a reason the 2020 Louisville Slugger META was so popular! Turns out it was a bit too hot (read illegal) for it’s own good.
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